You can quick-launch your favorite Google TV apps using Able Remote. You can create a button that launches the app from your Android device without having to navigate Google TV user interface to find that app.
Use the Menu/Edit Buttons option in Able Remote to put it in edit mode. Then click on the button you want to customize for the app. Next, select the app from the apps list. You now have a button that will launch that app. Now select Menu/Edit buttons to get out of edit mode.
Learn more about Able Remote.